Data-driven marketing techniques that better understand and engage players can increase loyalty and retention rates, boost bottom lines and expand player lifetime value. Below are five customer segmentation strategies you…
High rollers are an important asset to casinos, contributing massive bets that generate large profits. As an incentive, casinos will often reward these players with free accommodation, food and drinks,…
Casinos are known for the excitement of gambling and exciting entertainment, but culinary excellence plays an equally vital role. Buffet dining provides an experience that elevates gaming destinations while encouraging…
Social casino games are video games with gambling aspects and they’re an increasingly used interactive ad, that tempt users to play for real money. The purpose of this research was…
The strategy, known as card counting, is used in rummy to improve the odds for card players by keeping an accurate running tally of opponents’ cards in their hands and…
Lotteries aren’t just about luck anymore. With tech evolving faster than ever, the way we play—and win—is getting a futuristic makeover. From blockchain to AI, here’s how innovation is rewriting…
Casino and lottery games differ in several respects. Lotteries rely solely on chance, while casino games require skill to win. Though these games differ, there are similarities. Both involve chance…
A lottery syndicate is a group of individuals who play the lottery together, allowing them to share the winnings and increase their odds of winning. These individuals pool their money…
Sports betting is a niche that has been becoming more popular and mainstream these days. It has even gone to the point where both sports fans and players can opt…
Let’s be honest—online Baccarat has always had a certain mystique. The game’s elegance, the tension of the draw, the simplicity of betting on Player or Banker. But for years, something…
