For decades, the casino floor was a kingdom ruled by chance. The spin of a roulette wheel, the deal of a card, the tumble of slot reels—it was all about…
Category: Casino
The Architecture, Design Psychology, and Sensory Marketing of Physical Casino Floors
Walk into a major casino, and you’re not just entering a building. You’re stepping into a meticulously crafted environment—a machine for human behavior. Honestly, it’s a world designed to keep…
Behind the Curtain: The Real Magic of Live Dealer Casino Tech
You click a button on your phone. Suddenly, you’re at a velvet-lined blackjack table. A real, human dealer smiles and greets you by name. The cards shuffle with a familiar…
How Social Media Influencers Are Changing Casino Marketing Strategies
The casino floor used to be a world of hushed tones and velvet ropes. Marketing was, well, frankly, a bit old-school. Glossy magazine ads, VIP mailers, and maybe a billboard…
The Science of Casino Customer Segmentation
Data-driven marketing techniques that better understand and engage players can increase loyalty and retention rates, boost bottom lines and expand player lifetime value. Below are five customer segmentation strategies you…
The High-Roller Lifestyle – What it’s Like to Be a VIP in a Casino
High rollers are an important asset to casinos, contributing massive bets that generate large profits. As an incentive, casinos will often reward these players with free accommodation, food and drinks,…
The Role of Buffets in Casino Culture
Casinos are known for the excitement of gambling and exciting entertainment, but culinary excellence plays an equally vital role. Buffet dining provides an experience that elevates gaming destinations while encouraging…
The Rise of Las Vegas
In 1931, open gambling was legalized, creating opportunities for developers to build large hotels with casinos such as Bugsy Siegel’s Flamingo Casino Hotel. Entertainment soon took center stage, and Las…
Exploring the World of High-Stakes Gambling Tales From the Casino Floor in 2024
Casinos add suspense to any story, whether it’s a heist or an ignominious fade into the desert, tense poker tournaments or sultry card-game scenes. And they sound fun too, with…